DETTOL ‘PROTECT YOUR GAME’ ACTIVATION
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OBJECTIVE
- Increase top-of-mind awareness for brand with core target audience.
- Grow volume sales and gain market share from competition.
- Convince TG to Purchase and trust Dettol product range.
- Build brand affinity, create an emotional link with consumers and drive volume.
- Create excitement around AFCON by rewarding consumers with various gift items.
MARKETING STRATEGY
- Cover 3 markets across 3 keys cities.
- Sell 75,600 units of Dettol Soaps.
- Deploy 17,000 POSMs across all touchpoints
RESULTS
Covered 19 markets (633%) across 3 Cities.
Sold N21.8m (127%) worth of products across 2 Cities.
Deployed 17,000 (100%) POSMs.