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THE ROOTZ AND THE VIBE OBJECTIVE
- THE ROOTZ AND THE VIBE event was aimed at celebrating Nigeria at 61 whilst increasing awareness of 1960 Rootz among consumers.
MARKETING STRATEGY
- 3 days awareness drive across key location through flier distribution.
- Consumer sampling through Cocktails.
- Raffle draw reward selection.
- Musical performance by Cool Ice band.
- Artiste performance by 9ice, Wande Coal and Taye Currency.
RESULTS
1,809 Fliers distributed
632 guests attended the event
114 Cases of 1960 Rootz Alcoholic bitters sold.