OUR OBJECTIVES
To latch unto the short and first back to school period of the year and show-tell-sell BIC® as a complete ranges of stationeries.
MARKETING STRATEGY
- Deploy Brand Ambassadors into modern trade outlets and bookshops
- Target 10 Hypermarkets and 200 Bookshops
- Drive Guerilla Sales in Open Market and Neighborhood.
RESULTS
On-going (currently on 50% ATD