M&B WORLD MALARIA DAY- 2019
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OBJECTIVES

  • Plan and organize a CSR supporting the World Malaria Day cause

TACTICS

  • Select a location with high population density in Lagos
  • Run engaging activities to attract audience
  • Educate audience about Malaria.
  • Give the M&B brand the halo effect.

RESULTS

  • Reached over 500 people
  • Tested 172 people