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OBJECTIVE
- Increase sales and awareness of BIC 1 Shavers pan-Nigeria.
- Reward existing customers
- Recruit new customers.
MARKETING TACTICS
- Target primary schools in selected locations
- Use brand asset (BIC Boy) as point of engagement with TG
RESULTS
- Buy, scratch & win
- Digital promo mechanics.
- D2D Sales – Guerilla Marketing.
- University Viewing Centre.
- PR
- OOH marketing.