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OBJECTIVE

  • Increase sales and awareness of BIC 1 Shavers pan-Nigeria.
  • Reward existing customers
  • Recruit new customers.

MARKETING TACTICS

  • Target primary schools in selected locations
  • Use brand asset (BIC Boy) as point of engagement with TG

RESULTS

  • Buy, scratch & win
  • Digital promo mechanics.
  • D2D Sales – Guerilla Marketing.
  • University Viewing Centre.
  • PR
  • OOH marketing.
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