OBJECTIVES
Increase awareness of retail and wholesale promotion.
TACTICS
Our marketing strategy was to
- Deploy Brand Ambassadors to distribute posters and fliers in outlets
- Educate Pharmacist about M&B retailers’ stock & win promo
- Ensure effective data capture of outlets
RESULTS
- 5,488 wholesale and retail outlets covered
- PostersDeployed 2,500
- Deployed 18,600 fliers