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OBJECTIVE
- Drive awareness of the benefits Borocare Neem Cream offers, Communicate the efficacy of the products to consumers in Open markets and neighbourhoods and drive product knowledge among consumers, Sell 20,000 units of product and gradually gain market.
MARKETING STRATEGY
- Activate 9 Open markets and 19 Neighborhoods.
- Open Market Sales, engage Retailers and wholesalers.
- Neighborhood/ Door- to- Door Sales, Sampling and engagement
RESULTS
Reached 1,691 (30%) Consumers across touchpoints.
Sampled 171 (30%) products across touchpoints.
Sales 760,950 (30%) Sales across touchpoints