Previous
Next
OBJECTIVE
To increase awareness about a new product from Airtel Nigeria, Smartcash PSB & create a memorable experience during the event.
MARKETING STRATEGY
- Delivery of physical invite to guests
- Branded walkway communicating to the different target audiences of the brand
- Presence of a saxophonist & the Smartcash dance squad to welcome guests
- Dance drama showcasing the different pain points of the underbanked and unbanked.
- Brand unveil
- Music Performance by Live Band & Guest Artiste (Omawunmi)
- Refreshment
RESULTS
1 Event
Over 250 guests attended the event
1 Grand Unveil