WONDERLAND LAGOS DIGITAL
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OBJECTIVE

  • Increase awareness of Wonderland Lagos among TA
  • Deploy contents to convince TA to consider Wonderland Lagos as their holiday get-away and purchase ticket
  • Convert people to becoming vendors, volunteers and visit Wonderland Lagos
  • Ieducate and engage the online community
  • Convert loyal community members to become brand preachers

MARKETING STRATEGY

  • Built and engaged TA on Facebook, Instagram, Twitter and TikTok
  • Promoted contents on Facebook and Instagram
  • Leveraged influencers and third party for reach
  • Leveraged SEO and Email marketing

RESULTS

  • +6,000,000 Reach across SM

  • +800k Engagement across SM platform

  • +30k followers across SM platform

  •  +72k impressions on hashtag

  • +100k Website Visits

  • +50 UGC across SM platform

  • Brand: WONDERLAND LAGOS
  • Activity: DIGITAL
  • Date: December 1st – January 2023
  • Location: Eko Atlantic Energy City, Lagos Nigeria