SMARTCASH PSB PRODUCT LAUNCH
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OBJECTIVE

  • To increase awareness about a new product from Airtel Nigeria, Smartcash PSB & create a memorable experience during the event.

MARKETING STRATEGY

  • Delivery of physical invite to guests
  • Branded walkway communicating to the different target audiences of the brand
  • Presence of a saxophonist & the Smartcash dance squad to welcome guests
  • Dance drama showcasing the different pain points of the underbanked and unbanked.
  • Brand unveil
  • Music Performance by Live Band & Guest Artiste (Omawunmi)
  • Refreshment

RESULTS

  • 1 Event

  • Over 250 guests attended the event

  • 1 Grand Unveil

  • Brand: Smartcash PSB Product Launch
  • Activity: Event Mgt & Product Launch
  • Date: 30th June, 2022
  • Location: Lagos