OBJECTIVE
- The Event was to increase awareness about the re-packaged TotalEnergies Lubricants & create a memorable experience during the event
MARKETING STRATEGY
- Distribution of e-invite and reminder SMS Blast inviting guests to the event.
- Hall of fame showing the last Lubricants transitioning into the new ones
- Unveil of the TotalEnergies Lubricants
- Deployment of robots with different poses whilst holding the Lubricants
- Different engagement activities such as Kahoot Game, Puzzle boards & Mocking post with a dicut of JJ Okocha
RESULTS
1 Event
95 Guests attended the event
1 Grand Unveil