Experiential Marketing MENTOS FRESH ACTION Previous Next OBJECTIVE Drive awareness for Mentos Fresh Action candy Educate Consumers about the Uniqueness and life benefit of Mentos Read More »
BIC Experiential BIC BTS BOOKSHOP & NEIGHBOURHOOD ACTIVATION 2021 Previous Next MARKETING OBJECTIVE The main objectives of the campaign was to deploy POSMs in bookshops and neighbourhood stores across Read More »
BIC Experiential BIC BTS MODERN TRADE ACTIVATION 2021 Previous Next MARKETING OBJECTIVE The main objectives of the campaign was to build a sanguine brand affinity and create an Read More »